Jag Sheth, Ph.D

Opportunity

Good companies fail every day, as they continue to practice status quo management when investment, technology, competition, regulation and political or trade alignment factors shift disruptively. Dr. Jag Sheth presents an overarching theory of market evolution, in his ground-breaking theory, the Rule of Three, that predicts patterns in business and offers universal models based on what to many seem like freewheeling, volatile markets. Dr. Sheth is known internationally as a futurist and expert on strategic marketing and global competition.

The recently aborted United Airlines takeover of USAir and the failed regulatory action against Microsoft are just two timely examples of Dr. Sheth's Rule of Three in action. In industry after industry, the three strongest most efficient companies usually control 70 to 90% of the market, while other also-ran competitors like USAir and monopolists like Microsoft feel the market pressures that favor healthy competition and efficiency of industries dominated by three players.

A dynamic keynote speaker and popular lecturer, respected educator, successful consultant, and author, Dr. Sheth offers valuable insights for both market generalists and specialists peppered with illuminating case studies culled from his years of hands-on work with companies and governments and teaching experience. His teachings from the Rule of Three offers valuable lessons for managers and executives who seek to forecast trends and develop strategies that result in success.

Programs/Topics

The Rule of Three - Name the players in most any industry from airlines (United, America, and Delta) to fast food (McDonalds, Burger King and Wendy's) and you'll find three is the magic number. Dr. Sheth reveals the implications of the Rule of Three, including:

• Twenty-two rules corporate executives and managers can use to assess their company's current industry position and set doable objectives.
• Strategies for the market's number one, two and three generalists as well as for its specialists.
• Advice on staying out of the ditch, a market position between generalist and specialist that offers no claim to long-term viability.
• Tips for recognizing signs of market disruptions as a result of new technology, regulations, investment capital, distribution and packaging innovations, and other shifts that can rapidly change industries.

The Global Village: The Realignment of Nations- Program description

Changing Demographics- Program description

Industry Evolution & Business Forecasts- Dr. Sheth outlines the history and development of your industry, with illuminating insights for your business practices. Strategies for growth and survival tailored to your business will be laid out as well.

Marketing- Dr. Sheth explains the impact of the Internet, integrated marketing communication, customer relationship management, as well as future trends in customer/client care.

The Future of Telecommunications- Dr. Sheth has accurately forecasted major trends in the communications industry for the past fifteen years. He looks into the future evolution and disruptive revolution created by technology, competition and globalization. Dr. Sheth also examines the future of telecommunications, data networks, wireless, cable and entertainment industries as a consequence of the digital revolution and the emergence of the Internet.

Bio:

Jagdish Sheth, Ph.D., is internationally known for his insights on market strategies, global competition, strategic thinking, and customer relationship management. A distinguished educator, author, speaker, and senior management advisor, Dr. Sheth, the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School, Emory University, has been rated one of the top business professors in the country. He has served as corporate director at Norstan, PacWest, and Wipro; his roster of corporate clients include: A&T, Ford, General Motors, Motorola, Nortel, Texas Instrument, Whirlpool, and Young and Rubicam. In addition to his new book, THE RULE OF THREE: What It Is and How It Works (The Free Press), he has published over 200 articles and research papers and twelve books in different areas of marketing and business strategy. His timely advice promises to aid business leaders looking to develop immediate and long-term strategies for improving their competitive position.